Roadmap
a launch date on the calendar — not a someday
How do I create a realistic launch plan with clear phases, priorities, and a committed date instead of an open-ended "someday" timeline?
You don't have a readiness problem.
You have a commitment problem.
You plan without committing — endlessly preparing, adding "one more thing" before launch, and never picking a date — because as long as you haven't launched, you haven't failed. Sound familiar?
You plan from where you want to be. Aspirational starting points produce roadmaps that collapse the moment reality arrives — the plan has to start where you actually stand, stalled items and gaps included.
You work everything at once. Parallel motion across all fronts produces shallow progress everywhere and done items nowhere — nothing reaches completion because nothing is sequenced.
You advance phases on feeling. "I think I'm done" is a mood, not a gate — the builder who rushes and the one who over-polishes both fail this check without verifiable completion criteria.
You pick a date with no resource math. If the task hours exceed your available hours per week, the date is fiction — do the math before you commit, or the deadline slips the moment it's tested.
From an open-ended someday to a dated, phased plan
"I have a list of things to do and a vague sense of when I might launch, but nothing is phased, prioritized, or dated in a way I can actually hold myself to."
"I have a 60-90 day phased launch plan — current state snapshotted, phases with gates, critical path identified, resources mapped, a committed launch date, and a go-live protocol ready to run."
The shift: a launch plan isn't a summary of what you hope to build. It's a structured commitment that starts where you actually are and ends on a specific calendar date.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a document you file. By the end they add up to a current-state snapshot, a phased plan with gates, and a committed launch date with a go-live protocol.
Current State Snapshot
A four-column inventory: built and verified / in progress / stalled / not started.
Phase Decomposition Map
60-90 day phases with named focuses, deliverables, and completion conditions.
Phase Completion Protocol
Verifiable gate checklists per phase: functional, content, scope freeze.
Directory Phase Plan
Foundation, Seed, Founding Members, Public Launch — with directory-specific gates.
Critical Path Analysis
Blocker-count ranking with dependency chains and a priority-ordered task list.
Task Dependency Map
Prerequisites, sequential vs. soft vs. parallel classifications, execution columns.
Resource-to-Task Map
Time, budget, skill, and external-dependency assessments with phase math.
Directory Priority Filter
A pre-launch required list plus a post-launch backlog.
Launch Date Commitment
A specific calendar date with readiness criteria and an accountability record.
Launch Readiness Checklist
A six-area verification sign-off for go-live day.
Go-Live Sequence
A four-stage launch-day plan with timeline, monitoring, and response templates.
Directory Go-Live Protocol
Platform-specific launch-day execution — the final artifact of Framework / Build.
Three moves: break it into phases → prioritize each phase → publish a date
Phase
Where you areBreaking the next 60-90 days into clear, gated stages.
- Assess Snapshot where you honestly stand today
- Divide Decompose the path into named stages
- Gate Set verifiable completion criteria per phase
- Apply Customize your directory / niche phase template
Priorities
What comes nextThe specific tasks and milestones that matter most in each phase.
- Extract Rank load-bearing tasks by blocker count
- Order Map prerequisites — sequential vs. parallel
- Allocate Confirm time, budget, and skills per task
- Apply Filter your directory / niche pre-launch list
Publish
When you launchThe launch date, checklist, and execution plan that takes you live.
- Commit Pick a specific calendar date against criteria
- Verify Run the six-area launch readiness checklist
- Execute Run the four-stage go-live sequence
- Apply Publish with your directory / niche go-live protocol
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You've been "almost ready to launch" longer than you planned and need a structured plan to actually get there.
- You know what needs to be built but have no clear phase sequence, priority order, or committed date.
- You want to know which tasks must happen before go-live and which can wait — and stop working on the wrong ones.
- You're willing to snapshot your current state honestly, including the stalled items and the gaps.
- You want a real plan you can execute, not a document you file.
This is NOT for you if…
- You've already launched and are past the planning-for-go-live question.
- You want a high-level motivational pep talk about taking action — this course builds a plan, not a mindset.
- You're looking for a traffic or sales strategy — those come in courses 5 and 6 of this group.
- You want a quick checklist — this is 8–12 hours of structured work across 10–14 days.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Roadmap — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Launch courses
$320Pillar
All 36 Framework courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Roadmap
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The second step of the Launch journey
Roadmap is course 2 of 6. With your committed launch posture from Momentum, this course snapshots that motion into a dated 60-90 day phased plan — the blueprint Product, Offer, Traffic, and Leads then execute against.
You are here — build the launch plan.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Why do I need a phased plan — can't I just work my task list?+
A flat list has no sequence, no gates, and no date — so launch stays perpetually "next month." Phases turn the next 60-90 days into named stages with completion criteria you can actually hold yourself to.
Where should the plan start?+
Where you actually are — not where you wish you were. The Current State Snapshot is an honest four-column inventory, including the stalled and not-started items, because aspirational starting points produce roadmaps that collapse.
How do I know which tasks to do first?+
By blocker count, not by comfort. The Critical Path Analysis ranks load-bearing tasks so the things everything else depends on move first — the critical path doesn't care about your preference.
How do I pick a launch date I'll actually hit?+
With resource math behind it. If task hours exceed your available hours per week, the date is fiction. The Launch Date Commitment sets a real date against readiness criteria and the hours you actually have.
How much time does it really take?+
8–12 hours across 10–14 days, with deliberate gaps for snapshot updates and dependency testing between modules.
What do I actually walk away with?+
12 working artifacts — from a Current State Snapshot and Phase Decomposition Map to a Launch Date Commitment and a Go-Live Sequence.
How do I turn "ready to launch" into a date on the calendar — with a plan that actually gets me there?
Stop preparing forever. Snapshot where you are, phase the path with gates, and commit to a launch date with the resource math to back it.